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For the launch of my graphic novel, I designed a narrative-driven merchandise collection, including tote bags, posters, tarot cards, and postcards, to creatively expand the visual world of the story and engage fans with unique, thematic products.

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Branded merchandise collection design

  1. Merchandise Design

  2. Promotional Design

  3. Printed content

  4. Illustration

  5. RISO printing

Photography by @lush.hakobian, digital editing by me

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All elements drew from the original illustrations of my graphic novel to maintain a cohesive visual language, yet each item featured unique printing techniques and high-quality materials that allowed them to stand on their own.

Copyright © Mariam Tovmasian. All rights reserved.

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